Internet Marketing Cliches: The Money Is in the [Blank]
If you guessed [list], then consider yourself at the head of the class. They (the gurus) always say that the money is in the list. And they're right. Mostly. As budding IMers, we're taught from the get-go to build a list. Heck, you're on one right now (ours)--this is how you're getting our email at this very moment. List building is important. But you don't need 100,000 people on your list to make a substantial amount of money. Again, they will tell you that 1 subscriber is ...
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